DESIGN THINKING IN BUSINESS

Design thinking can be defined as an area of knowledge that utilizes the designer’s understanding and techniques to decipher people’s desires and needs which is technologically feasible and what economically viable. It helps in creating a strategy for business which decreases the gap between the flaws of the product and the prefect product which could satisfy customers want. This technique is used by various professionals. This can be elucidated through the following case studies.

In telecom industry, the market is very unpredictable and many companies fails to understand the customer’s wants. Similar case happened with the Swedish company. They had used design thinking and innovation approach and build a new product which was based on MVP (minimum viable product). This idea was quite successful and more new ideas were generated and it is still continuing.

Another industry which further be discussed is fashion industry. A London based organization used mobile marketing to reach the people. The company utilized design thinking and problem solving and made their strategy towards younger generation that is “cool and innovative”. They created campaigns which was attracting younger demographic.

Thus, we can conclude that design thinking process plays a significant role in the corporate culture. It gives innovative solutions and understands the consumer behavior.

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